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Transcript
Lecture

How to build visibility and credibility to influence

Frank Bach
Staff Product Designer at Instagram, Formerly at Headspace

Key Takeaways

  • Your personal brand is how you make people feel and what they think of you when you are not around?  
  • A personal brand is not built overnight. It's a consistent effort and looks different for everyone. Be persistent.
  • Identify what your "ask" is, what's the role, how does it benefit the company, what's your $ expectations.
  • Take it one step at a time.
  • Make the things you create highly shareable
  • Find ways to get involved in projects, communities, outside of your work.

Take ONE action to make progress

  • Between now and the end of the year - how do you want to be represented online? What is that one thing you can do to build brand presence: