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Transcript
Exercise

Exercise: Define Your Personal Brand Pillars

Frank Bach
Staff Product Designer at Instagram, Formerly at Headspace

Recommended time: 20 minutes

Take a few minutes to write down your 6 personal brand pillars. 

Then discuss them with your group. 

  • How can you build up on your brand pillars to grow your skills as a leader? 
  • Where do you see gaps? What are they costing you? 

Fill your answers on a post it with what you have answers for today. 

YOUR VALUE 

#type one thing that is important to you, one characteristic or behaviour that motivates you and guides your decisions.

YOUR  PURPOSE 

#type one thing that gives you meaning

YOUR DIFFERENTIATOR  

#type one thing you are good at and enjoy doing

YOUR STRENGTH

#type one thing you are really good at

ENERGY

#type one thing that gives you energy 

CORE MESSAGE

# what do other people say you’re good at? (ie. personal growth, design systems, etc.)