Design has a tendency to value the creative side over the operations side. This is unfortunate as it often means many design orgs suffer from poor structure and turnover. Both sides are important. How might a design manager strike a balance between both the creative and the operational side?

In this talk, Jeff Smith will discuss tactical guidance on how to manage your first team, the skills, habits, and processes on how to support your team on both the creative and operational frontiers. Jeff will also discuss the structures he uses to coach his team to heavily influence his team’s output.

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