In-house teams may spend months defining principles. But what makes great principles and once you have them, how do you apply them effectively?

In this talk, Selene Hinkley, Product & Design Systems Content Strategist will discuss content strategy techniques for design principles, and the context for how to translate design principles into experiences. She will share examples of how design principles help Shopify solve real-life problems, and how to define content formulas and page templates for writing solid design principles.

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