Altay is a seasoned qualitative design researcher that loves to geek out on creative methodologies that best provoke deep insight and opportunity around any topic of interest. His day-to-day involves investigating areas of top strategic curiosities across the company, discipline leadership, qualitative methods mentorship, narrative development, and workshop facilitation. Particular domains of passion & expertise are identity development, product strategy, UX & usability, health & wellbeing, cultural inclusion and diversity.